Millennials Are More Than A Target Market

The Light Breaks Through

Young Men and Women of Different Ethnic Groups

Here is some breaking news for all those congregations trying to market their ministry to reach Millennials.

 

Millennials are people.  They are more than a group to target market. They are not just a set of numbers that add to the gross national product.  Millennials are the salvation of the local church. They are not a bunch of group marketing test subjects. They do not all think alike anymore that Generation X’s are all the same. Millennials are not a bunch of whiney, entitled, self-centered adults as some in my generation have pegged them.  What this generation offers to the world is a passion and knowledge base not seen in previous generations.  They are people who have hurts, pain, struggles, and an ambition for a better life for their families.  In that regard, they are like everyone else. To understand this talented group, you need to stop reading studies…

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