Millennials Are More Than A Target Market

Here is some breaking news for all those congregations trying to market their ministry to reach Millennials.

Millennials are people.  They are more than a group to target market. They are not just a set of numbers that add to the gross national product.  Millennials are the salvation of the local church. They are not a bunch of group marketing test subjects. They do not all think alike anymore that Generation X’s are all the same. Millennials are not a bunch of whiney, entitled, self-centered adults as some in my generation have pegged them.  What this generation offers to the world is a passion and knowledge base not seen in previous generations.  They are people who have hurts, pain, struggles, and an ambition for a better life for their families.  In that regard, they are like everyone else. To understand this talented group, you need to stop reading studies…